Creative direction, social media management and content creation for hospitality, lifestyle and local brands who are ready to look as good as they are.
I'm Giorgia — a creative director, content creator and visual storyteller inspired by Mediterranean lifestyle, slow living and everything la dolce vita.
Born in London and based between Italy and the UK, I create cinematic, visually-led content for brands looking to build a refined and authentic online presence. My work combines creative direction, social media strategy and content creation to help brands tell their story in an elevated, emotionally engaging way.
Inspired by editorial imagery, timeless aesthetics and the beauty of Italian lifestyle, I focus on creating content that feels intentional, memorable and visually distinctive.
The brands I'm drawn to all have one thing in common — atmosphere. Whether it's a restaurant, hotel, fashion brand or lifestyle space, the goal is always to translate that atmosphere into a visual world people want to step into.
Rather than chasing every trend, I build content with longevity — a recognisable identity that stays consistent across every touchpoint. My philosophy is rooted in creating brands people don't just see online, but remember.
Inspired byAcross hospitality, travel, lifestyle, fashion, beauty and luxury — eighteen partnerships and counting.
Pick one, or bundle all three — most retainer clients start with social media management and add creative direction once the brand foundation is set.
For brands that need a clear identity, a considered aesthetic and a visual direction that holds together across every touchpoint.
Strategy-led content planning, posting and community management that builds a consistent, elevated presence month over month.
iPhone-first, organic storytelling or fully produced campaign shoots — photography and video that actually gets watched.
Every figure below comes from a brand I've personally led the social presence for — from opening day to today.
Tell me a little about your business below. I read every enquiry myself and reply within 48 hours with next steps — no automated sales sequence.
Pick a time that works for you — it's added straight to my calendar.
Most of my case studies are hospitality because that's where I started, but the same strategy — consistent editorial planning, strong visuals, and a clear brand voice — works for coaches, boutiques and local service businesses too. If you're local and customer-facing, we're a good fit.
I'll reply within 48 hours to find a time for a free 20-minute call. We'll talk through where your brand is now, what's missing, and whether working together makes sense — no pressure either way.
Yes — I'm London-born and Naples-based, fluent in English and Italian, and currently work with clients across both the UK and Italy.
Creative direction projects typically deliver in 1–4 weeks. Social media management is a longer game — most clients see meaningful growth in engagement and followers within the first 60–90 days of consistent posting.
One-off projects like content shoots or brand identity work have no ongoing commitment. Social media management retainers are discussed and agreed on the consultation call based on your goals.